What are Serious Games?
Serious games are computer or video games with educational or otherwise useful content. Unlike traditional video games, the essence of serious games is to transmit knowledge, and often to enhance learning or to serve as planning tool. They may also be used as a marketing communication medium.
Serious games may share the same attributes as traditional video games in terms of developing mental ability, being challenging, and role playing. However, serious games encompass a much larger scope and introduce new dimensions:
- the substitution of ordinary player by students, professional trainees or customers
- the replacement of pure entertainment by real subject matters and problem solving
- the reflection of real life situations
- personal involvement and interactions with various virtual interfaces
With serious games or software with game-like features, it is possible to familiarize new personnel with the company procedures and job specific tasks. With the help of serious games it is also possible to develop new skills, introduce products and services, inform or to affect attitudes. Developing new skills may refer to very concrete and practical things as well as to strategic thinking.
Serious games applications can be found in various sectors:
- education and training
- marketing and communication
- business development
- industry
- health care
- public sector and NGOs
- defense
Serious games genres can include games
- to promote health and wellbeing
- for advertising (advergames)
- for education and training
- for human resources development
- for science and research
- for production planning and development
- and more
Contact us, if you would like to find out
- how your company specific information content may be presented in an attractive way.
- how games or game-like features may promote your message.
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